Bitch was conceived while on a long haul flight, when Hornsleth found this image in a magazine (aftershave advert), and began doodling over it. His doodles became more aggressive, as he contemplated the banality of the advert. The pen eventually tore through the paper, revealing a blood like red from the page below. He instantly decided to keep the image, eventually scanning and enlarging it. He later decided it should be framed in a light box to create the appearance of a glamorous billboard.
