Rolex No. 9 fine art poster is a reproduction of Hornsleth’s famous painting "ROLEX NO 9".
The poster shows a close-up of a silver Rolex watch with the words F*ck You Art Lovers - Hornsleth 2007 - #9 engraved into the metal.
The expression F*ck you art lovers refers to Danish artist Kristian von Hornsleth’s recurring theme and motto throughout his artistic oeuvre: “Art is only art when it’s not art. As soon as it’s defined as art it’s dead, and loses its speculative foundation”. In other words, a F*ck You to art snobs and the established art scene.